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Music business for dummies
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點閱：6
2人已收藏
- 作者： by Loren Weisman
- 出版社：John Wiley & Sons Inc.
- 出版年：2015
- 集叢名：--For dummies
- ISBN：9781119049654; 9781119049449
- 格式：PDF,JPG
- 頁數：436
Start your music career off right with this fun guide to the music industry
Music Business For Dummies explains the ins and outs of the music industry for artists and business people just starting out. You'll learn how file-sharing, streaming, and iTunes have transformed the industry, and how to navigate your way through the new distribution models to capitalize on your work. It all begins with the right team, and this practical guide explains who you need to have on your side as you begin to grow and get more exposure. Coverage includes rehearsing, performing, recording, publishing, copyrights, royalties, and much more, giving you the information you need to start your career off smart.
Music industry success has never been easy to achieve, and recent transformations and disruptions to the business side have made the whole idea even more daunting than before. This guide gives you a roadmap around the landmines, and provides expert advice for starting out on the right foot.
Make more money from your work with smart distribution
Build your brand and get people talking about you
Get gigs, go on tour, and keep on growing
If music is your calling, you need to plan your career in a way that sets you up for success from the very beginning. Put the right people in place, get the most out of your investments, and learn how to work the crowd both virtually and in person. Music Business For Dummies is your companion on your journey to the music career you want.
- Introduction(第1頁)
- About this Book(第1頁)
- Icons Used in This Book(第2頁)
- Foolish Assumptions(第3頁)
- Beyond the Book(第3頁)
- Where to Go from Here(第3頁)
- Part I Getting Started in the Music Business(第5頁)
- Chapter 1 Getting on the Path to Results(第7頁)
- Chapter 2 A Change is Gonna Come: Changes in the Music Business(第21頁)
- Chapter 3 Getting Your Music Business Job Options On(第33頁)
- Chapter 4 Creating a Music Business Plan(第49頁)
- Part II Making Music and Creating Your Brand(第75頁)
- Chapter 5 Writing, Rehearsing, Recording, and Performing(第77頁)
- Chapter 6 Creating and Following a Production Plan(第99頁)
- Chapter 7 Creating Your Brand(第121頁)
- Chapter 8 Getting Noticed: Your Keywords, Bio, and Call to Action(第147頁)
- Chapter 9 Securing Your Music and Brand(第169頁)
- Part III Marketing and Promoting For the Long Haul(第191頁)
- Chapter 10 Building Your Website and Social Media Presence(第193頁)
- Chapter 11 Planning for Content Marketing throughout the Year(第217頁)
- Chapter 12 Combining Online and Physical Marketing(第239頁)
- Chapter 13 Planning Music, Merchandise, and Event Drops(第265頁)
- Part IV Maintaining Your Successful Career(第287頁)
- Chapter 14 Touring and Performing(第289頁)
- Chapter 15 Securing Sponsorships and Endorsements(第311頁)
- Chapter 16 Considering Additional Opportunities(第335頁)
- Chapter 17 Tracking and Analyzing Your Progress(第351頁)
- Chapter 18 Persevering, Problem‐Solving, and Retiring(第367頁)
- Part V The Part of Tens(第381頁)
- Chapter 19 Ten Habits of Successful Musicians(第383頁)
- Chapter 20 Ten Tips on Presenting Yourself Professionally(第389頁)
- Index(第397頁)
