• Marketing to millennials
  • 點閱:1
  • 作者: by Corey Padveen
  • 出版社:John Wiley & Sons, Inc.
  • 出版年:c2017
  • 集叢名:For dummies
  • ISBN:9781119369042; 9781119369028; 9781119369059
  • 格式:EPUB 流式,PDF,JPG
  • 附註:"Learning made easy"--Cover. Includes index.

Market effectively to the millennial mindset
Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.
Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind.

Identify key millennial characteristics and behaviors
Grasp and adapt to millennial economic realities
Reach your target audience with integrated strategies
Build deep, lasting connections with millennials
Get ready to crack the code —millennials are a mystery no more!

Corey Padveen is an industry- leading marketing data expert with extensive experience building strategies and working with brands in a variety of industries to execute measurable growth campaigns. He is a partner at t2 Marketing International, an award-winning marketing consultancy that has worked with some of the largest brands in the world.

  • Introduction(第1頁)
    • About This Book(第1頁)
    • Foolish Assumptions(第2頁)
    • Icons Used in This Book(第2頁)
    • Beyond the Book(第3頁)
    • Where to Go from Here(第3頁)
  • Part 1 Getting Started with Marketing to Millennials(第5頁)
    • Chapter 1 Getting to Know Millennials(第7頁)
    • Chapter 2 Creating a Modern View of Millennials(第21頁)
    • Chapter 3 Creating Your Target Audience(第31頁)
  • Part 2 Creating Your Millennial Marketing Strategy(第55頁)
    • Chapter 4 Using Data to Build a Strategy(第57頁)
    • Chapter 5 Connecting with Millennials on Traditional Media(第79頁)
    • Chapter 6 Engaging with Millennials on New Media(第93頁)
    • Chapter 7 Communicating with Millennials Using Twitter and Video(第119頁)
    • Chapter 8 Using Native Mobile Social Media(第141頁)
    • Chapter 9 Creating a Multichannel Media Strategy(第153頁)
    • Chapter 10 Creating a Mobile Strategy Tailored to Millennials(第171頁)
    • Chapter 11 Conducting a Millennial Marketing Strategy Audit(第193頁)
  • Part 3 Analyzing Millennial- Specific Engagement Opportunities(第207頁)
    • Chapter 12 Utilizing the Share Economy(第209頁)
    • Chapter 13 Leveraging the Desire for Experience(第221頁)
    • Chapter 14 Mastering the Market of Demand(第243頁)
    • Chapter 15 Adjusting Strategies for Millennial Consumption Habits(第259頁)
    • Chapter 16 Cause Marketing with Millennials in Mind(第283頁)
  • Part 4 The Part of Tens(第297頁)
    • Chapter 17 Ten Successful Marketing Campaigns That Won Over Millennials(第299頁)
    • Chapter 18 Ten Mistakes Marketers Make When Marketing to Millennials(第307頁)
    • Chapter 19 Ten Quick Tips to Keep Top of Mind(第315頁)
  • Index(第319頁)
紙本書 NT$ 800
NT$ 800

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